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GLOSSARY

Parallel import definition

What does Parallel import mean?

parallel imports typically occur when branded goods are imported into the eea from countries where those goods are sold at a lower price which, in turn, can be sold at a reduced price in the EEA. The brand owner generally relies on its trade mark rights to prevent parallel imports and may pursue a trade mark infringement claim where it has not consented to such imports, ie where the trade mark rights have not been exhausted.

Trade within the EEA is a different matter; generally, trade mark rights cannot be used to restrain the free movement of goods between member states. Trade mark rights are exhausted once goods are put on the market in one member state. There are some limited exceptions to this principle, usually in cases concerning re-packaging of goods.

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